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What are Cookies?

To briefly describe cookies, these are small text files called cookies, which are usually stored in the browser directory of your computer or in the subfolders of program data. Cookies that track your movement within the site, help you continue where you left off, save your login information, you choose the theme, preferences, and other customization functions based on a cookie to remember is created when you use your browser to visit a web site.

The data stored in a cookie is created by the server upon your connection. These data are tagged with an ID specific to you and your computer.

What Are Cookies Used For?

Websites use HTTP cookies to make your web experiences easier. Without cookies, you will have to log in again after leaving a site or re-create your shopping cart if you accidentally close the page. Such situations make cookies an important part of the internet experience.

Cookies serve many purposes of use. To mention these in detail;

For a better experience: Personalization

Personalization is the act of adapting an experience or communication based on the information that a company has learned about a person. Personalized advertising, on the other hand, is the process of using cookies to personalize your sessions. Cookies use your navigation data to help create targeted ads that you may like.

Session Management

For example, cookies allow websites to recognize users and remember their individual login information and preferences, such as sports news and politics.

For efficient propositions: Monitoring

E-commerce sites use cookies to keep track of products that users have previously viewed. This allows sites to suggest other products they may like and keep the products in their shopping cart while they continue shopping.

You can activate cookies on your website for many reasons that we have listed above. But the prerequisite for activating cookies is explicit consent. Let’s briefly talk about what is explicit consent:

What is Explicit Consent?

Because tracking cookies usually collect sensitive personal data, your visitors’ explicit consent is required to set cookies. These cookies can track your visitors’ browsing behavior on the internet and allow you to personalize your ads according to your visitors. On their website “Please click here to accept cookies on this site.” the warning is coming out. With this warning, users take a certain action that they accept cookies. Essentially this means that they need to check a box or click on a button or link that says ‘I accept cookies’ or something very similar. However, the biggest challenge is to get people to click on the accepted link without completely disrupting the user experience. In the Netherlands, where open consent was initially accepted, many sites have built what are known as ‘cookie walls’.

These forced users to accept cookies before reaching the site. Although the rules have been somewhat softened after that, some types of cookies still require explicit user consent. There may be some problems when using the open consent mode. For example, visitors to your website cannot log in until they accept your cookie policy. If you have an online store, visitors cannot make transactions without agreeing to the cookie policy. However, if some analytical software (Google Analytics) is used, the explicit cookie confirmation mode may disrupt your analytical data, since each page view will be viewed as a new and unique visitor.

In explicit consent texts, it should be known and clearly stated what consent is given for. English-language consent will not be accepted from those who do not speak English in Turkey, for example. With it, approval can be obtained for a specific purpose. Consent to be obtained for an indefinite or general-purpose is not considered valid. The consent extracted from someone’s actions cannot be explicit, but it can be obvious that they have consented. Explicit consent must be confirmed in words. Consent should be given freely, therefore, the mechanisms of the consent of employees should be approached very carefully. Data owners can withdraw their consent at any time during data processing. Upon withdrawal of the consent, the data controllers are essentially unable to continue processing the data. The statement of explicit consent must also specifically refer to the element of the transaction that requires explicit consent. For example, it should indicate the nature of the special category data, the details and implications of the automatic decision, the details of the data to be transferred, and the risks of the transfer.

Websites are also a dynamic system that is constantly changing and interacts with the personal, private, and sometimes intimate data of real, living people. But websites can host hundreds of trackers and Trojans that feed users’ private data without their knowledge or consent, regardless of size. As the Internet has become a basic infrastructure, laws are emerging all over the world to protect personal data from unconscious collection and use while directing the financial, health sectors, and private, social areas.