What is a Cookie?

Cookies are small text files, given ID tags, which are stored in your computer’s browser directory or program data subfolders. When you visit a website that uses cookies to monitor your browser and your site activity, cookies are generated to help you continue from where you left off, and to remember your saved login information, theme selections, preferences and other customization functions.

Why Should Cookies be Managed With “Open Consent”?

Website users must have the right to make an actual choice with regards to the monitoring of cookies. These types of cookies are usually used to monitor the behavior of individuals when they visit a website, create profiles that correspond to these behaviors and reach conclusions based on their interests. When the cookies are used for the purpose of telling people apart, they can be considered as personal data. In order to carry out data processing activities by using cookies, the data controller must obtain the open consent of the respective user. If open consent cannot be obtained in terms of the use of cookies, this may lead to a violation as defined and decided by a national authority under the data protection legislation.

What is CookieSeal?

CookieSeal allows the processing of data collected for the purposes of profiling, segmentation, advertising and targeted marketing by obtaining the open consent of the end user through the cookies on a website. The cookies on the website are categorized as “Strictly Necessary”, “Performance” and “Advertising and Targeting”. Upon accessing the website, the users will determine their own data processing conditions by marking the categorized data as opt-in or opt-out. In order to ensure accountability, which is a general principle for both laws, the preferences for the open consent legally obtained within CookieSeal, as determined on the user’s side, will be saved and stored with timestamps.